“Halin, I loved what you have written. But I would suggest you to avoid using complex words and jargon.”
“Thank you so much, Mam. But may I know why I shouldn’t write that way? Doesn’t it make it much better and unique from the rest?”
“You will know why I said this one day. A good job, indeed. But you need to rewrite it. Try to make it simple but significant.”
This was a conversation I had with my teacher back during SSC. Our teacher used to give us speech topics and story prompts to test our writing skills.
Just as a client asks to edit the article, perhaps that was the first time when I was asked to rewrite an entire speech though it was perfect.
To be honest, I didn’t find a reason to rewrite but had to. Yet, now I understand why the teacher asked me to do so.
She clearly tried to say that my words were beautiful, but not engaging to the reader. Only a few would understand perhaps, and my words would have been just read but not comprehended at all.
The aim of a writer, and I would deliberately mention a content writer would be to write in such a way that the reader doesn’t need a catalyst to understand what is being told.
“Make it simple but significant.” How true is that!
The reader should ultimately be able to pull out insights from your words without having to flip through the dictionary finding meanings. Here are a few ways to do that:
Be specific, not pacific!
Be crisp and clear with what you have to say. Filling the page and offering insightful information should ideally go hand in hand. But it doesn’t in all cases. Avoid congesting your content with fillers just to hit the word count. Don’t make your article seem like a Pacific Ocean where the reader will have to swim through complex jargon.
Make sure every line in your article connects with the main thesis:
Your thesis will be the statement you support and try to prove. Though it need not be mentioned in the essay as it is, every context should uphold the thesis. Diverting from the main thesis takes away the reader’s attention from what you exactly are talking about.
Ditch the jargon:
Avoid florid language. Yes, everyone loves to flex super-duper, complex words with a cool accent. But your reader won’t. As the saying goes: write like you talk. Be authentic and don’t sound like a live thesaurus!
Show no pity when it comes to editing!
Sadly, yes. You will have to let go of phrases that you loved the most from the entire content. The rule is simple: if it is unnecessary, then chop it off. Let go of the words gratefully.
Are there too many passive voice sentences in your article? What about the length of the sentences? Are they too long? You better make it short to increase the readability. Why use ten words, when you can use five?
That’s all, folks!
The real essence of content writing would be this:
To express even the most complicated concepts as simple as possible.
What’s it according to you?